Good Earth Website Re-Design
Good Earth’s old website was busy, crowded and overwhelming. I worked with the web developers to completely revamp it to make everything easy to find and keep customers on the site longer. The entire menu structure got over hauled and the navigation reimagined with UX/UI at the forefront. Every word was rewritten to ensure it was updated and best reflected their standards.
Overview
We decided to revamp our website after some customer navigation complaints. I worked with the web designers as a UX and Visual Designer to improve the Good Earth website so our customers would have a great experience shopping online.
Role & Duration
Assistant UX and Visual Designer - Paper and digital wireframing, conducted usability studies with customers, give my strongest design input for color and type choices.
December 2021 - February 2022
The Problem
Good Earth’s website was feeling busy and the navigation felt unorganized. I worked with the website designers to clean up the navigation and make the website cleaner and more intuitive.
The Goal
Improve the Good Earth website so it is cleaner and easier for customers to navigate.
Old Website Home Page
Old Website Sales Page
Wireframes for new website
Old Website + New Wireframes
After conducting usability studies, we found that customers were mostly confused when it came to the navigation of the site. We simplified the navigation options down based on priority and customers responded very well. We also merged the “Order Takeout” and “Shop Online” options, these were previously two different websites and the cause of most navigation issues.
