Good Earth branding for the holiday season - this project was a fun one. For the holiday ‘22 design I wanted it to have a celebratory feeling without it being too commercial. I first chose the color palette and then created the fun shapes. I incorporated these colors and shapes on all holiday signage, and there was a lot! I created menus, banners, ads, emails, a newsletter, and much more. I aimed to use the shapes and colors in as many different combinations as possible to create a special holiday feeling. Creating designs for a grocery store is often challenging due to all of the competing signage in the store. This was a fun and successful challenge.